Ebook Leo Fender: The Quiet Giant Heard Around the World
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Leo Fender: The Quiet Giant Heard Around the World
Ebook Leo Fender: The Quiet Giant Heard Around the World
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Review
When other companies made electric guitars, that is all they did, but Leo had the whole concept in mind: he made an amplifier to match the guitar. It is, after all, electric! This left the other guys with only half an egg. If you also used a Fender amp, you had the whole deal. So simple, so complete, whether you preferred a Stratocaster or a Telecaster. Sturdy, reliable, and beautifully made, Fender remains the standard that others strive to reach―let alone the bass!― KEITH RICHARDS, THE ROLLING STONESThe Leo Fender legacy has continued for decades here at the G&L factory on Fender Avenue in Fullerton, California, where Leo’s office and laboratory remind us of his genius and passion for creating tools for musical expression. Though much has been written about his instruments, amplifiers and the musical revolution they fostered, precious little has been shared about this complex man who was brilliant yet humble, competitive yet compassionate, pragmatic yet spiritual. This book is an absolute must read for any music fan, a unique vantage point from which we can more richly understand and appreciate the father of modern music.― DAVE MCLAREN, CEO, G&L MUSICAL INSTRUMENTS Leo once told Phyllis that all artists are angels and his job was to give them wings to fly. Leo’s vision has guided Fender for nearly 70 years. I think about what Leo said every morning on my way to the office and it makes me smile. ― ANDY MOONEY, CEO, FENDER MUSICAL INSTRUMENTS With unwavering support from Randall Bell, Phyllis Fender’s book is a love letter to Leo Fender and to a bygone era. Through funny and intimate stories, she takes us to the man behind the Telecaster, the Stratocaster and the myriad of inventions that shaped music in the last half of the 20th century. Other books cover the inventions - this one dwells on their creator.― VALERIE MILANO, EDITOR, THE HOLLYWOOD TIMES For every young boy like myself or young girl that was influenced by Rock 'n Roll, and maybe were even fortunate to own a Fender Guitar, the story and history of Leo Fender becomes personal. Leo's wife, Phyllis and Dr. Randall Bell reveal his subtle, humble and productive renown. Leo's gift and passion are the perfect story and example of when need meets invention. Rock 'n Roll was born and it needed a parent that would give it a signature sound and instrument. Iconic Fender guitars were born for Rock 'n Roll as much as Rock 'n Roll was born for Fender. As Phyllis Fender says, this is a love story of Leo and his kids and will cause you to fall in love with your Fender guitar again. ― BILL MARTINEZ, RADIO HOST, BILL MARTINEZ LIVE As a longtime guitar player and the owner of many vintage Fender instruments and amplifiers, I was delighted to learn more about the man behind the legendary company. One of the “friendliest†signatures in the world, comes to life in this amazing behind-the-scenes glimpse into the life of Leo Fender.― ROB SCHILLING, HOST OF WINA’S THE SCHILLING SHOW The embodiment of the American exceptionalism that won the Cold War and defined the 20th century, Leo Fender's life is essential knowledge for anyone who wishes to understand freedom in the United States, and in the world.― JOHN LAFAYETTE RAMEY, MUSICIAN, JOURNALIST Many books have been written about Leo Fender and his marvelous musical inventions, but none have given us a glimpse into Fender's personal life. Phyllis Fender and Randall Bell have done an incredible job of humanizing the genius that was Leo Fender as his legacy continues!― ERIC DAHL, FOX 17 ROCK & REVIEW A must read for any person who has ever plugged into an amplifier or dreamed of becoming an entrepreneur. We get a unique view under the hood of the selfless utilitarian genius who worked tirelessly around the clock up until his final days to perfect the craft. Phyllis Fender takes us behind the scenes of the man who worked famously behind the scenes for 1 reason alone―to serve the musician. A true underdog story.― MATT GIBNEY, THE STRATOSPHERE This short yet captivating book is required reading for any true Fender aficionado. While much has been written about the work of Clarence Leonidas “Leo†Fender, precious little has been written about Leo Fender the man. This book is a game changer.― VAUGHN SKOW, VINTAGE GUITAR MAGAZINE You’ve heard of the Wizard of Waukesha? How about Leo the Lion from Fullerton? In the movie 'It's A Wonderful Life', George Bailey was shown by Clarence the Angel what things would have looked like had George never been born. I would hate to see what the world would look like without Leo Fender. A one-eyed radio repairman―born in a barn― transformed the world with one guitar. This is his story captured in an uncommon and absorbing way.― BRYAN LOCKE, BOWLING GREEN'S CLASSIC ROCK D93 DAILY NEWS BROADCASTING CO., INC. Phyllis Fender provides a beautifully candid portrait of the humble genius we all know as the inventor of the electric guitar in Leo Fender: The Quiet Giant Heard Around the World. From losing an eye in a childhood accident, to achieving fame and fortune through his infamous inventions, Fender’s life had plenty of ups and downs. But the one thing that remained the same through all of it was Leo; unfaltering, stoic, and supremely dedicated to his craft.― TREVOR ENGLISH, WAREHOUSE GUITAR SPEAKERS Phyllis Fender lovingly refers to Leo Fender throughout the book as “my Leo.†The book is not all about the guitars. It’s about Leo Fender the man. It’s easy to read, full of history, and features black and white photos throughout. Reading this book, being involved in the music industry, and having lived in Southern California, I thoroughly enjoyed the photos and history of Fullerton. I recommend the book for anyone wanting to learn more about the man behind this iconic brand.― TARA LOW, GUITAR GIRL MAGAZINE As devotees of both music and technology, it was such a treat to dive into the world of Leo Fender with both Phyllis and Randall. Leo was a visionary who has changed the world of music―and technology―as we know it today. This book took us back in time, and really told stories in such a way that we felt that we were there. Thank you, Phyllis and Randall. We’re forever grateful for your storytelling and warm hearts!― GEEKS & BEATS Any guitar player who appreciates Fender guitars and amps will appreciate learning more about the unusual man behind them, Leo Fender. This book, by Leo’s second wife, offers an admittedly biased view of Leo the single-minded inventor. While short on details about specific instruments and amps, it’s long on personal anecdotes and details of his life as only a loving wife can offer.― CHRIS BEYTES, BALL PUBLISHING AND PROUD OWNER OF A ’57 STRAT REISSUE)
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About the Author
Phyllis Fender is the wife of the late Leo Fender. Born in East Los Angeles in 1934, Phyllis attended Compton Jr. College where she belonged to Delta Kappa Phi and graduated with a Business Degree. She has three children from her first marriage. Phyllis worked for 22 years as the Executive Vice-President and Secretary of a family business, Dalton Enterprises, which owned two restaurants and manufactured and distributed restaurant baking equipment. Phyllis was ultimately fired by her mother, who after six years of being married to Leo; felt that Leo needed a full-time wife. Today, Phyllis often volunteers at the Fullerton Museum where she shares stories about life with Leo. She also has held numerous positions at her church and serves as the Honorary Chairman of G&L Guitars, based in Fullerton, California.
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Product details
Hardcover: 189 pages
Publisher: Leadership Institute Press; Signed edition (December 12, 2017)
Language: English
ISBN-10: 0996793143
ISBN-13: 978-0996793148
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
30 customer reviews
Amazon Best Sellers Rank:
#642,115 in Books (See Top 100 in Books)
I'm not heartless enough to give this one or two stars even though it is a bit of a non-book. Mrs. Fender, bless her heart, wanted to write a book about Leo Fender the man and not about his work and that might have been a fun read if Leo was a little more interesting. Evidently Leo was a introverted workaholic with a slightly eccentric domineering bent. Insisting that your employees drive only white cars (they're safer, you see) or buy a specific blender (no foolin'!) is just all kinds of weird. In a nutshell, Leo was a wealthy, quiet guy who liked to work and eat. And that's the gist of this book.The tone of the book is, let's say, conversational and I would usually suggest that a book like this could be improved with some editing but if you were to edit out all of the repetitious content in this book you would be left with a pamphlet. Still, it is amazing that a man responsible for at least four iconic instruments (Telecaster and Stratocaster guitars along with the Precision and Jazz basses) couldn't tune let alone play the things.
Well. Who knows?An interesting read about the life and style of Leo Fender.You will learn a little about the development of the electric guitar. Maybe not as much as you expect. Very little mention of amplifiers.This book is mostly about a person, Leo. It is the perspective of his 2nd wife mixed with history.Obviously she shared a relatively small part of his life. I believe they got married when he was 70. That said, she spent quite a few years with him. I believe that she did capture his personality in this book.Leo was an unlikley guy to have started and run the Fender company. He did it.When he sold the company for $300 million (todays dollars), he was living in a trailer for a home and continued to do so for a while. He liked eating at Sizzler. That is an example of how he was a different king of guy than who you would expect to have been the person behind the invention and development of Fender musical instruments.The portrayal of Leo in the book may seem surprising. Life can be surprising for sure.The fact that Leo wasn't flashy and apparently a workaholic may disappoint you. Surprise.We have to remember that Leo lived in a different era. Southern California used to have orange groves. Bob Hope and Liberace were around.I saw Simon and Garfunkel perform at a theatre in the round in West Covina. 200 people at the afternoon show. Now it is a parking lot.Saw the Doors and Jethro Tull in Anaheim at a small venue. Jimi Hendrix at Swing Auditorium in San Bernardino. Life can be a surprise.I have a Telecaster, Lentz Strat and a few Fender amps. Guilds, Gibsons, Martin guitars, lots of amps and pedals.It is a people book. Not a technical history of electic guitars or amps. If you are curious about people, it is a good read.
I looked forward to reading this and resisted the temptation to stop before finishing it, but this has to be the worst biography I’ve ever read. Full of repetitions, as in every couple pages all through the book; an obvious attempt to make it longer. Fender comes off as a socially inept workaholic whose only joy in life was working twenty hour days and eating cheap food. He appears to have been extremely insensitive and inconsiderate of others. His wife, one of the co-authors, seems to be trying to convince the reader that he was a really good guy; almost apologizing for him throughout. I love Fender guitars and have played them exclusively for forty years, but this book is just awful.
What an interesting and fun book. I have played the guitar for most of my life. Learning more about Leo Fender, the guy who basically started it all with the electric guitar was great. I enjoyed the personal insights. I found it interesting that he was a pretty simple fellow. This book is exactly what I hoped it would be: not a technical review of guitar making or even marketing; just as the title says, "Leo Fender." It is amazing that a guy like this would have succeeded as he did. That's because he did such a great job with inventing and developing a superior product. The convergence of Fender's guitars with the various rock and country musicians is interesting. Did rock happen because of the instruments, or did the instruments drive the creation of those music forms? The book doesn't really address that. Bottom line, I loved the book and am happy that I read it. Thanks to Phylis Fender and Randall Bell for writing this. It's a book that needed to be created.
I can’t imagine a better way to get to know this late genius than to read what his wife has to say about him. Though not the polished prose you might expect after reading so many of today’s ghost-written stories, it nevertheless gets across who this man was and what he was about. And what a lovable-old oddball he apparently was! Quite inspiring to some of us not on the “salesman†or PR track of life.
Really enjoyed reading this book! I love music and it was fun learning about Leo Fender and how he revolutionized the industry. The way this man and his story was brought to life through the voice of his wife was charming. Fun and interesting reading about the companies humble beginnings. The book truly was a testament to perseverance, hard work and NEVER giving up. Many times these types of stories read rather dryly, but this book was a delight. Highly recommend.JP
The copy that I received was signed by both authors. Nice surprise! Good read, even if the accuracy of some parts is questionable. I think some things may have been embellished. Generally speaking though it was a nice added perspective on the history of Fender from a first hand account.
Thank you Mrs. Fender for sharing Leo’s inside story. It is inspiring to learn that a man of great accomplishment also has a humble, personal side, that we can relate to. You highlighted Leo’s dedication and perseverance toward his art which, no doubt, was a major reason for his decades of success. I was entertained, inspired, and educated by your work and have shared your book with several friends from the musical world. A great read.
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